The Chronicle-News Media Group (CNMG), owner of this newspaper, is launching a web-based streaming radio station called T’dad Radio today.
The free-to-use station is available online at www.tdadradio.com, or through a free application (Live365) that can be downloaded to listeners phones.
The station is multi-format and plays music from the 70s through the 2000s with regular news updates from Chronicle-News reporters, partners and sources. More original and local content is planned for the station as it grows, according to Chronicle-News management.
The Chronicle-News also hopes the station can be a marketing boon to local advertisers and partners with multiple advertising options including traditional advertisements, sponsorships, progressive marketing and advertorials.
Asked what led a traditional local newspaper to starting a radio station, CNMG partner Kirk Loudon said, “We started thinking about it because a friend of mine, who has been in the radio business, launched a tourism company out of Galveston and part of what he built was a streaming radio station. Seeing his success convinced us to get started.”
“It’s another way for us to get the word out on news and events to the Trinidad public and to use for marketing companies and local businesses and it’s another instance where we are meeting our customers where they are,” said CNMG partner and lead sales person Rich Hoffman.
In the past five years, The Chronicle-News, a 142-year-old institution in Trinidad, has added e-edition subscriptions, a modern website compatible for use with mobile devices and social media to it’s offering of platforms and now — a radio station. This last year The Chronicle-News came under local ownership after being purchased by Kim and Rich Hoffman and Kirk and Julie Loudon, all currently working in the new Chronicle-News offices located at 313 West Main Street in downtown Trinidad.
“Doing research we found that over 140 million people listen to streaming radio,” said Julie Loudon. “Not all people listen to local radio as much as they used to, but I think everyone is still listening to something. And they want a station they won’t lose when driving, or one that can operate off their phones and computers and other devices. So that’s what we are doing.”
Kirk Loudon discussed what the user experience would be like with the new station. “It’s going to be more of the “Pandora”-type broadcast,” said Kirk Loudon referencing the large digital music streaming company. “We are not going to bomb listerers with ads. It’s going to be a lot of music and entertainment with sponsorship in between. We can establish something like a ‘rock block’ that’s sponsored, where there will be a sponsor at the beginning and end and just the music and local content you’re looking for in between.”
Kirk Loudon said when the group started to envision the station they thought they would build it around Classic Rock, but as the music library grew so did the station’s format. “There is so much good music out there we didn’t want to limit ourselves. And across the country now you are seeing stations going to a multi-format system.” So, at any given time, listeners might hear a pop song maybe followed by progressive rock, or country, or “New Wave.”
Said Rich Hoffman, “The radio station already dove-tails really well with what we are already doing. We play music while also using content from our reporters and other resources and the content we already produce daily for the newspaper. We are also partnering with (Raton radio station) KRTN for content.”
Rich Hoffman was asked why a traditional radio station like KRTN might partner with a streaming service when some might view the two as in competition with one another.
“It really makes sense for both us,” he said. “We are already sharing ads and airtime down there and we can help them expand their radius. Right now they have something like a 35-mile radius and we can extend that for them to help promote their products and their station and when people are in Raton they can tune into them.”
Kim Hoffman was asked why CNMG was doing this now.
“We needed to get comfortable on the (newspaper) publishing side of things. Now, that we think we have that side under control, as much as you can and the next step for us was always to add another form of media to expand what we can offer to customers and clients and to our readership — now also our listenership,” she said. “We think the key to being successful is listening to our customers and giving them what they want, as well as what they need.”
Rich Hoffman said the response from the local community has been positive. “They are excited about what we are doing and this is seen as a great way to tap into a new market and probably a younger market. I think people see that as very appealing.”
Kirk Loudon said CNMG is already discussing expanding even further into live video streaming as well and expects The Chronicle-News to unveil a platform for that as well in the next year.
How do I listen to T’dad Radio?
Are you using a desktop computer?
Simply type the address http://tdadradio.com into your browser and enjoy!
Are you using your smartphone, or other mobile device?
For Apple products use the Apple Store, or for Android products use Google Play and download the application “Live365” (It’s free and will take up minimal space on your device). Once the app is downloaded, search “tdad” and select the T’dad Radio logo and enjoy!
How do I advertise on T'dad Radio?
Just talk to Rich, or Kirk. You can stop at our offices in downtown Trinidad at 313 West Main St., or call us at 719-846-3311.